Apr 1, 2008
Focus
Ran across this quote from Steve Jobs of Apple…..
“Apple is a $30 billion company, yet we’ve got less than 30 major products. I don’t know if that’s ever been done before. Certainly the great consumer electronics companies of the past had thousands of products. We tend to focus much more. People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully.”
There is power in the ability to focus.
- Any projects in your organization at work that someone should say ‘No’ to?
- Any tasks or meetings in your daily schedule that you should say ‘No’ to?
- Any chores or activities in your household that you should say ‘No’ to?
- Anything in your family budget that you should say ‘No’ to?
- Any ministries that your church should say ‘No’ to?
Not because they are bad, but because they are good…..and they are preventing you from focusing and doing something great.
No related posts.

Could not agree more with the spirit of this post. You don’t have a strategy until you can tell a good thing “No, thanks.”
[...] 1, 2008 · No Comments Living the Dash comments on Apple’s ability to focus, and how it pretty much proves the fact that less is almost always more. Read the whole [...]
[...] Individually, these are all legit reasons for saying No to something. In fact, all healthy organizations strategically say No to good things when those good things would prevent them from focusing on great things. (I posted about that here.) [...]