1 // Getting Real by 37signals (free here)

2 // Tribes by Seth Godin (free here)

3 // New Rules for the New Economy by Kevin Kelley (free here)

4 // The Cluetrain Manifesto by Christopher Locke, Rick Levine, Doc Searls, and David Weinberger (free here)

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Brilliant in a simple, back to the basics kind of way.  It is hard to explain.  Just read the free online book Getting Real from 37signals and you will understand what I mean.

In March, Jason shared some of his views on how to do business at a SXSW session in Austin, TX.

He offered up 8 questions that must be asked about work……..

Why are we doing this?

What’s the opportunity cost?

Is it really worth it?

What problem are we solving?

Is this actually useful?

Are we adding value?

Will this change behavior?

Is there an easier way?

Jason blogged about these questions here.

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